Question: Marketing plan should contain basic elements such as : Summary Market analysis (PEST analysis AND SWOT analysis) Market segmentation + TARGET CUSTOMER and customer analysis

Marketing plan should contain basic elements such as :

  • Summary
  • Market analysis (PEST analysis AND SWOT analysis)
  • Market segmentation + TARGET CUSTOMER and customer analysis
  • Objectives and goals (Mission statement / Goals / Marketing objectives and Values)
  • Marketing strategies ( 7PS ) + EVALUATE

Budget (total product marketing budget the year 2021 ) + ( ( expected consumption )

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