Marketing Plan Structure

Assignment #$1$

Marketing Plan Components Purpose

$1.$ Environmental Assessment What is going on internally and externally that is

influencing the Business?

$2.$ Competitive Analysis What is happening with competitors that is impacting

the business?

$3.$ SWOT What are the main SWOT components that are

affecting the business?

$4.$ Global Citizen and Equity What are you doing now to support corporate

responsibility and what should you do going forward?

$5.$ Strategic Priorities Out of all the above analysis, what are my key

priorities for the business to focus on going forward?

$6.$ Overall Business Goal for the

Next Year

What is a measurable goal for the business next year?

Assignment #$2$

$7.$ Target Market Who is the consumer that we want to attract to the

brand

$8.$ Positioning of my Product How the brand is positioned differently in consumer$$s

minds? What is unique?

$9.$ Product Life cycle Where is the brand based on the product life cycle

and what marketing strategies should I focus on$?$

$10.$ Marketing Strategies Do these address the Core Strategic Priorities?

$1.$ Pricing What is the recommended Pricing strategy and tactics

$2.$ Product What we are doing different with the product or

service

$3.$ Place Where am we going to focus on building distribution

$4.$ Promotion How are we going to promote the brand to get

consumers to buy more!

Advertising Creative What is the creative message I will deliver to the

consumer to address my strategic priorities and drive

sales volume

$11.$ Summary Summary: Why this plan will be successful

Company wealth simple provide in structure