Marketing Plan Template (Replace this line with your title)

Contents

Executive Summary 5 points

Company Profile 5 points

Market Segmentation & Targeting 5 points

Situation and Company Analysis 5 points

Ethics and Social Responsibility 5 points

Marketing Information and Research 5 points

Customer Decision-Making Profile 5 points

Positioning and Differentiation 5 points

Branding 5 points

Marketing Mix (4Ps)

Product Strategy 5 points

Pricing Strategy 5 points

Place: Distribution Strategy 5 points

Promotion: Integrated Marketing Communications Strategy 5 points

Budget 5 points

Action Plan 5 points

Risk Factors 5 points