Marketing Planning

A$.$ A Marketing Objective is a statement of what will be achieved through your marketing activities. Define marketing objectives and then list at least one or two marketing objectives. The marketing objectives should be specific and measurable. Make sure you will be able to measure whether you have reached your objectives. Some common objectives are awareness of your product $($measured by surveys$),$ sales, number of people $($traffic$)$ in the store. See Chapter $2$ "Setting Marketing Plan Objectives" for more information.

B$.$ Target Market $-$ Define target market and identify the marketing segment that you will target with your marketing plan. This section explains the customer base and the rationale or justification for it$.$ It answers the questions, "Who is your target market? $-$ and why?" Please do not tell me that "everyone" is your target market.

C$.$ Product$/$Service $-$ describe the product $($good$,$ service, or idea$)$ in detail. Discuss your product's competitive differential advantage. Hopefully, your product has a competitive differential advantage $($something your product has the competition doesn't have and cannot easily imitate$).$ Product life$-$cycle considerations should be mentioned.