marketing ** please i need a unique answer

1. How does marketing impact the consumption of water, and how has this impact changed since the mid-20th century?

2. Describe three distinct target markets for drinking water. How does marketing create value for each of these segments using the four Ps: product, price, place, and promotion?

3. How has changing societal values impacted the way in which water is purchased and consumed?

please i need a unique answer please

A FLOOD OF WATER CONSUMPTION CHOICES pouch for around $5.000. 45 They also might seek water that has been filtered or otherwise certified safe, which constitutes a growing concern, as we discuss in Chapter 5. And many people appreciate a variety of product options, like flavored or sparkling versions. 46 To produce this variety of products, offered at distinct price points with unique promotions and found in expected places, a wide range of companies compete and collaborate to slake people's thirst. Water brands like Aquafina (owned by PepsiCo), Dasani (owned by Coca-Cola), and Evian promise different benefits from drinking their products. They also are innovating with different packaging options, including metal cans for water. 47 One firm even is developing an algae-based, compostable pod that can hold a single serving of water and then be swallowed or discarded, where it will break down naturally as plant matter. 48 In parallel, Hydro Flask. Thermos, Nalgene. Yeti, and other brands that manufacture reusable bottles seek to get consumers to avoid those offerings and instead embrace the idea of water from a tap or fountain. They highlight the distinctive potential associated with carrying one of their bottles, and they strongly emphasize the inherent sustainability of their offering. compared with single-use plastics. Another competitive offering is linked to water refill stations that increasingly appear in public spaces, such as schools and hotels. At these stations, people with their bottles in hand can get a refill of filtered, cold water: those who forgot their favorite bottle can grab a simple, $3 refillable bottle to meet their immediate need. 49 So when you take a sip because you are thirsty, what precisely has driven you as a consumer to make the decision? Consider the case questions and the lessons you've learned in this first chapter to derive your