marketing plesee cover all points from 1 to 6.4 write complete please write in detail topic is Al ain Farms UAE

Part A Existing business Introduction Write the purpose of the report and what the report will achieve. Current Market Situation 1. Brief background information about the Brand Give a description of the Brand: Things you should include are: where it originates from, when it was introduced in the UAE, existing product lines/items in the UAE 2. Consumer product: discuss the product you have chosen in terms of Description of the product: describe the core and actual product Associated services offered with the product (augmented product) One strength and one weakness of the product Part B - Marketing Opportunities Overview: Your team has been hired by the business above, as a marketing consultant group. You must recommend an idea for the business to sell more products and be more successful. You can choose ONE only from the three of the four marketing opportunity theories from the expansion grid. market development, product development or diversification Work with your instructor to come up with an idea are you going to offer and new or existing product? to a new or existing market? 3. Primary Research To research about the market and the market segments in the UAE from information that is not publicly available. As a consultant team you need to conduct some primary research. Prepare a survey questionnaire to find out the target customers wants and needs and then use the information in the report: Examples may include: existing market segments current needs and wants, potential changes to customers needs and wants potential changes to existing segments, or potential new segments, customer psychographics or customers buying behavior Conduct the survey on a representative sample of appropriate size. (approx. 20) 4. Marketing Opportunities From the market information, design and explain the best marketing opportunity for the brand describing each of the existing or potential new market segments using the product/market expansion grid Choose from the above described marketing opportunities (you cannot choose market penetration). Explain in writing your decision of whether to target existing market segments or potential new market segments by offering existing product lines/items or new product lines/items. Explain with reference to the market research. 5. Segmentation and Targeting In this section you need to explain who you believe will be the best target market group. The best group is identified and described using the segmentation variables. The better use of more relevant variables will be graded higher. Variables are Behavioural, Geographic, Psychographic and demographic. You need to: 1. Identify the group from the opportunity above is it a new or existing segment? 2. Create a customer profile for this type of customer. (i.e. describe the business best target customer). 6. Application of the marketing mix: Develop a marketing mix including for the marketing opportunity that you have identified to grow the business based on your market research. This part represents the application of your creative idea through real life display (which will be at the end of the semester) of the new product along with its promotion, pricing and distribution elements. This will require that you develop whatever material required to demonstrate the new product (actual product, sketches, logos, new features, type of quality, packaging, labelling, pricing, etc.) 6.1 Proposed Product In this section of the report, you need to explain how your brand should use the "product" mix. The way that you explain the proposed product needs to be in-line with your assigned marketing opportunity (keep in mind that your marketing opportunity needs to be discussed at a local level, i.e., Abu Dhabi, Dubai or UAE). Specifics: Fully describe the product in terms of the core, actual and augmented levels. Product specification - convenience, shopping, specialty, unsought Packaging and labeling Services provided 6.2 Proposed Price In this section you need to describe how the business should set a price range. Discuss the three general pricing strategies [value, cost and competitor] and the internal and external considerations affecting the pricing decision for this business Include at least one other special pricing strategy(s) the business could use. The way that you explain the proposed price needs to be in-line with your assigned marketing opportunity (keep in mind that your marketing opportunity needs to be discussed at a local level, i.e., Abu Dhabi, Dubai or UAE) 6.3 Proposed Place Propose the most suitable distribution channel for the product. In this section of the report, you need to explain how your brand should use "place". The way that you explain the proposed place needs to be in-line with your assigned marketing opportunity (keep in mind that your marketing opportunity needs to be discussed at a local level, i.e., Abu Dhabi, Dubai or UAE) Specifics: Discuss the current and new distribution methods for the business. Type of distribution intensive, selective, exclusive Push or Pull strategy within the distribution strategy 6.4 Proposed Promotion Develop a thorough promotion mix covering all the elements that might be used or where it is applicable e.g. Advertising, Personal Selling, Sales Promotion, Public Relations, Direct Marketing. In this section of the report, you need to explain how your brand should use "promotion". The way that you explain the proposed promotion needs to be in-line with your assigned marketing opportunity (keep in mind that your marketing opportunity needs to be discussed at a local level, i.e., Abu Dhabi, Dubai or UAE) Specifics: What is the mix of promotional elements you are using or will use? Describe how they will work together (be integrated)