marketing PR

PRESS RELEASE WRITING TEST 1. Draft a release no more than two pages in length for general press distribution. 2. Select a media outlet and contact and draft a compelling pitch. FACTS: Owens-Corning Fiberglass Corp., a leading maker of home insulation, is launching a sweepstakes drawing with five top prizes of a $15,000 down payment on a new home. Consumers can enter the sweepstakes by visiting home centers, such as Builders Square or Home Depot that sell OCF insulation. The purpose of the contest is to highlight facts on how proper insulation can save money and energy. Research: o More than half of Florida homes are not insulated properly. Florida residents can save as much as $450 a year on air conditioning costs by installing proper insulation. o OCF insulation is easy to install. A homeowner can do his/her attic in less than eight hours. o Conserving energy is the right thing to do. o OCF experts provide tips on installation and usage through a national toll- free number. O PRESS RELEASE WRITING TEST 1. Draft a release no more than two pages in length for general press distribution. 2. Select a media outlet and contact and draft a compelling pitch. FACTS: Owens-Corning Fiberglass Corp., a leading maker of home insulation, is launching a sweepstakes drawing with five top prizes of a $15,000 down payment on a new home. Consumers can enter the sweepstakes by visiting home centers, such as Builders Square or Home Depot that sell OCF insulation. The purpose of the contest is to highlight facts on how proper insulation can save money and energy. Research: o More than half of Florida homes are not insulated properly. Florida residents can save as much as $450 a year on air conditioning costs by installing proper insulation. o OCF insulation is easy to install. A homeowner can do his/her attic in less than eight hours. o Conserving energy is the right thing to do. o OCF experts provide tips on installation and usage through a national toll- free number. O