Question: marketing question Chapter 2 - VERY IMPORTANT CHAPTER SA2. Identify / define the main parts and briefly explain the purpose of the Gaps Model of

marketing question

Chapter 2 - VERY IMPORTANT CHAPTER SA2. Identify / define the main parts and briefly explain the purpose of the Gaps Model of Service Quality. Be sure to identify/ briefly explain the 5 gaps. E2. Why is it important for a firm/business to fully understand the Gaps Model of Service Quality? Identify and briefly explain the ways a business can use this model / gap analysis. Support your answer with a brief example

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