Question: Marketing Question. Need answer quickly. You are setting the pricing structure for Comcast with respect to two of its most popular Cable TV channels (assume

Marketing Question. Need answer quickly.

You are setting the pricing structure for Comcast with respect to two of its most popular Cable TV channels (assume there is only two channels available). Below are the valuations that three consumers have for CNN and ESPN (e.g., how much they are willing to pay for each channel). Consumer A: CNN ($9), ESPN ($2) Consumer B: CNN ($2), ESPN ($9) Consumer C: CNN($8), ESPN ($8) a) Please devise a pricing strategy that will allow Comcast, a cable provider, to generate the greatest amount of revenue. Note: Due to regulations, Comcast needs to provide all of its pricing options to all consumers. (8 points) b) What is the maximum total revenue generated by Comcast from these three customers based on your pricing strategy? (2 points)

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!