Marketing Question please help !

this is for Marketing simulation final analysis worksheet

Please complete the following and answer the questions to describe your strategic marketing decisions in developing your marketing plan for the Marketing Simulation - Final assignment Part 1 - Turn 1 Analysis; 15 points possible Part 2 - Optional Simulation Progress Analysis Part 3 - Final Analysis; 25 points possible PART 1 - ANALYSIS AFTER TURN 1: You need to review your TURN 1 results against your competition in the Marketing Simulation - Final assignment, it is important to have a good start because it is sometimes difflcult to recover. Remember when reviewing all of this information, your company name is ML Backpacks. COMPETITIVE ANALYSIS Review the KPI data (by clicking the REPORTS button - see the Tutorial Tips, Resources and Explanations page in Canvas for specific directions), along with the MARKET RESEARCH area in the simulation (that is the BLUE area where all 6 backpacks are shown) to determine the following: Who are your 2 biggest competitors? These may be the teams selling to the same target market os you or making more profit than you. Who are your 2 biggest competitors? These may be the teams selling to the same target market as you or making more profit than you. Name of Competitor 71 - EastWest. Why is that company Competitor #1 (use data and simulation information to support this answer): Snowsport has a higher Average appeal score and characteristics score Name of Competitor 12 - KevGeear Why is that company Competitor 11 (use data and simulation information to support this answer): KevGear had higher scores on the interest level and spent less on media. KPI COMPARISON AFTER TURN 1 Please complete the following chart with KPI (Key Performance indicator) data for your company and your 2 biggest competitors (plese add their names). This data is avallable by clicking on the REPORTS button in the bottom right hand side of the screen in the simulation assignment. This data will help you analyze how you are doing in comparison to your competitionl KPI COMPARISON CHART After looking at the chart above and reviewing other data and feedback in the actual simulation, please complete a SWOT Analysis for your company: Describe at least one internal strength for your company (what are you doing well): My characteristic score was high which tells me that I created a good backpack with the features that my consumers needed by making sure the backpack has capacity and is eco-friendly. I also have a high message score which tells me that my target market is reacting well to my promotional messages. Describe at least one internal weakness for your company (what are you NOT doing well): I have high medla spending compared to others and very low market share. Describe at least one external opportunity for your company - what is happening in this marketing environment that could provide an area for your company to grow or take advantage of: Describe at least one external threat to your company - what is happening in this marketing environment that could hurt your company: This is optional, but could be helpful in your decision making. You can use the chart below to track your company's kpi data. It will show if there are trends or changes in the impact of your decision making in the simulation KPI DATA FOR ML BACKPACKS KPI DATA FOR ML BACKPACKS PART 3 - ANALYSIS AFTER TURN 8: Once the simulation is complete, please review the Marketing Simulation - Final assignment and analyze your decisions and results in each part of your marketing strategy. Please review the LEADERBOARD, REPORTS, MARKET RESEARCH AREA, CUSTOMER FEEDBACK, STORE DATA or any other areas of the simulation to gather data that will support your answers. Your grade will be dependent on data and information from the simulation as support. TARGET MARKET DECISIONS - Did any other company target the same segment as your company? - Did you change your target market in the simulation? If YES - Why did you change (support with data)? If No Why didn't you change (support with data)? ANSWER: PRODUCT DECISIONS - In bullding and modifying your backpack throughout the simulation, what was your strategy and was it effective for your target market? (Use the target market preferences and customer feedback in the TARGET MARKET area and the characteristics and features score data from the KPIs to support your answer) ANSWER: PRICING DECISIONS - What was your overall pricing strategy throughout the simulation and how effective was it for your target market? (Use the average purchase price information from the TARGET MARKET area and the Price Score from the KPis to support your answer) ANSWER: PLACE/DISTRIBUTION DECISIONS - What was your overall distribution (or retail placement) strategy throughout the simulation and how effective was it for your target market? (Use the sales and shopper data from the RETAIL. PLACEMENT area in the simulation, and the average margin and distributor deficit data from the KPis to support your answer). - Also, discuss if you used the retall promotions (coupons or MDF) or not and why. ANSWER: PROMOTION DECISIONS - What was your overall promotion strategy throughout the simulation and how effective was it for your target market? (Use the competitiveness/consistency/ciarity and demographic reach information from the PROMOTION area and the message score and interest level from the KPls to support your answer). - Also, discuss your media spending trends (where you advertised and how much you spent) throughout the simulation and why you made those decisions. ANSWER: TARGET MARKET DECISIONS - Did any other company target the same segment as your company? - Did you change your target market in the simulation? If YES - Why did you change (support with data)? If NO Why didn't you change (support with data)? ANSWER: Yes, KevGear targeted the same segment as me. I did not change my target market in the simulation PRODUCT DECISIONS - In building and modifying your backpack throughout the simulation, what was your strategy and was it effectlve for your target market? (Use the target market preferences and customer feedback in the TARGET MARKET area PRODUCT DECISIONS - In building and modifying your backpack throughout the simulation, what was your strategy and was it effective for your target market? (Use the target market preferences and customer feedback in the TARGET MARKET area and the characteristics and features score data from the KPIs to support your answer) ANSWER: Looking at the University Students market survey in the references 68% of the students wanted a backpack that is Eco-friendly and 34% of students wanted capacity. I made sure that my backpack met their needs by selecting a backpack that is eco friendly with enough capacity. PRICING DECISIONS - What was your overall pricing strategy throughout the simulation and how effective was it for your target market? (Use the average purchase price information from the TARGET MARKET area and the Price Score from the KPIs to support your answer) ANSWER: My score was a 3 which was close enough to meet the target price PLACE/DISTRIBUTION DECISIONS - What was your overall distribution (or retail placement) strategy throughout the simulation and how effective was it for your target market? (Use the sales and shopper data from the RETAIL PLACEMENT area in the simulation, and the average margin and distributor deficit data from the KPIs to support your answer). - Also, discuss if you used the retall promotions (coupons or MDF) or not and why. ANSWER: PROMOTION DECISIONS - What was your overall promotion strategy throughout the simulation and how effective was it for your target market? (Use the competitiveness/consistency/clarity and demographic reach information from the PROMOTION area and the message score and interest level from the KPIs to support your answer). - Also, discuss your media spending trends (where you advertised and how much you spent) throughout the simulation and why you made those decisions. Please complete the following and answer the questions to describe your strategic marketing decisions in developing your marketing plan for the Marketing Simulation - Final assignment Part 1 - Turn 1 Analysis; 15 points possible Part 2 - Optional Simulation Progress Analysis Part 3 - Final Analysis; 25 points possible PART 1 - ANALYSIS AFTER TURN 1: You need to review your TURN 1 results against your competition in the Marketing Simulation - Final assignment, it is important to have a good start because it is sometimes difflcult to recover. Remember when reviewing all of this information, your company name is ML Backpacks. COMPETITIVE ANALYSIS Review the KPI data (by clicking the REPORTS button - see the Tutorial Tips, Resources and Explanations page in Canvas for specific directions), along with the MARKET RESEARCH area in the simulation (that is the BLUE area where all 6 backpacks are shown) to determine the following: Who are your 2 biggest competitors? These may be the teams selling to the same target market os you or making more profit than you. Who are your 2 biggest competitors? These may be the teams selling to the same target market as you or making more profit than you. Name of Competitor 71 - EastWest. Why is that company Competitor #1 (use data and simulation information to support this answer): Snowsport has a higher Average appeal score and characteristics score Name of Competitor 12 - KevGeear Why is that company Competitor 11 (use data and simulation information to support this answer): KevGear had higher scores on the interest level and spent less on media. KPI COMPARISON AFTER TURN 1 Please complete the following chart with KPI (Key Performance indicator) data for your company and your 2 biggest competitors (plese add their names). This data is avallable by clicking on the REPORTS button in the bottom right hand side of the screen in the simulation assignment. This data will help you analyze how you are doing in comparison to your competitionl KPI COMPARISON CHART After looking at the chart above and reviewing other data and feedback in the actual simulation, please complete a SWOT Analysis for your company: Describe at least one internal strength for your company (what are you doing well): My characteristic score was high which tells me that I created a good backpack with the features that my consumers needed by making sure the backpack has capacity and is eco-friendly. I also have a high message score which tells me that my target market is reacting well to my promotional messages. Describe at least one internal weakness for your company (what are you NOT doing well): I have high medla spending compared to others and very low market share. Describe at least one external opportunity for your company - what is happening in this marketing environment that could provide an area for your company to grow or take advantage of: Describe at least one external threat to your company - what is happening in this marketing environment that could hurt your company: This is optional, but could be helpful in your decision making. You can use the chart below to track your company's kpi data. It will show if there are trends or changes in the impact of your decision making in the simulation KPI DATA FOR ML BACKPACKS KPI DATA FOR ML BACKPACKS PART 3 - ANALYSIS AFTER TURN 8: Once the simulation is complete, please review the Marketing Simulation - Final assignment and analyze your decisions and results in each part of your marketing strategy. Please review the LEADERBOARD, REPORTS, MARKET RESEARCH AREA, CUSTOMER FEEDBACK, STORE DATA or any other areas of the simulation to gather data that will support your answers. Your grade will be dependent on data and information from the simulation as support. TARGET MARKET DECISIONS - Did any other company target the same segment as your company? - Did you change your target market in the simulation? If YES - Why did you change (support with data)? If No Why didn't you change (support with data)? ANSWER: PRODUCT DECISIONS - In bullding and modifying your backpack throughout the simulation, what was your strategy and was it effective for your target market? (Use the target market preferences and customer feedback in the TARGET MARKET area and the characteristics and features score data from the KPIs to support your answer) ANSWER: PRICING DECISIONS - What was your overall pricing strategy throughout the simulation and how effective was it for your target market? (Use the average purchase price information from the TARGET MARKET area and the Price Score from the KPis to support your answer) ANSWER: PLACE/DISTRIBUTION DECISIONS - What was your overall distribution (or retail placement) strategy throughout the simulation and how effective was it for your target market? (Use the sales and shopper data from the RETAIL. PLACEMENT area in the simulation, and the average margin and distributor deficit data from the KPis to support your answer). - Also, discuss if you used the retall promotions (coupons or MDF) or not and why. ANSWER: PROMOTION DECISIONS - What was your overall promotion strategy throughout the simulation and how effective was it for your target market? (Use the competitiveness/consistency/ciarity and demographic reach information from the PROMOTION area and the message score and interest level from the KPls to support your answer). - Also, discuss your media spending trends (where you advertised and how much you spent) throughout the simulation and why you made those decisions. ANSWER: TARGET MARKET DECISIONS - Did any other company target the same segment as your company? - Did you change your target market in the simulation? If YES - Why did you change (support with data)? If NO Why didn't you change (support with data)? ANSWER: Yes, KevGear targeted the same segment as me. I did not change my target market in the simulation PRODUCT DECISIONS - In building and modifying your backpack throughout the simulation, what was your strategy and was it effectlve for your target market? (Use the target market preferences and customer feedback in the TARGET MARKET area PRODUCT DECISIONS - In building and modifying your backpack throughout the simulation, what was your strategy and was it effective for your target market? (Use the target market preferences and customer feedback in the TARGET MARKET area and the characteristics and features score data from the KPIs to support your answer) ANSWER: Looking at the University Students market survey in the references 68% of the students wanted a backpack that is Eco-friendly and 34% of students wanted capacity. I made sure that my backpack met their needs by selecting a backpack that is eco friendly with enough capacity. PRICING DECISIONS - What was your overall pricing strategy throughout the simulation and how effective was it for your target market? (Use the average purchase price information from the TARGET MARKET area and the Price Score from the KPIs to support your answer) ANSWER: My score was a 3 which was close enough to meet the target price PLACE/DISTRIBUTION DECISIONS - What was your overall distribution (or retail placement) strategy throughout the simulation and how effective was it for your target market? (Use the sales and shopper data from the RETAIL PLACEMENT area in the simulation, and the average margin and distributor deficit data from the KPIs to support your answer). - Also, discuss if you used the retall promotions (coupons or MDF) or not and why. ANSWER: PROMOTION DECISIONS - What was your overall promotion strategy throughout the simulation and how effective was it for your target market? (Use the competitiveness/consistency/clarity and demographic reach information from the PROMOTION area and the message score and interest level from the KPIs to support your answer). - Also, discuss your media spending trends (where you advertised and how much you spent) throughout the simulation and why you made those decisions