Question: marketing question Please select the statement that is TRUE about price. O In the past, pricing has had the smallest influence on buyer decision-making. The

marketing question

Please select the statement that is TRUE about price. O In the past, pricing has had the smallest influence on buyer decision-making. The least changeable component of the marketing mix is price. Prices, unlike product characteristics and channel obligations, are not easily modified. O Price is the sum of all the values that customers give up to gain the benefits of having a product. O Prices have just a small influence on a company's bottom line. CH 10

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