Marketing question

Question 32 5 pts 2. P&G gets a 30% contribution margin on its Gillette shaving foam (contribution margin: ($ price - $ per unit variable cost)/ $ price * 100%). They are now considering offering their customers a 10% discount on the Gillette shaving foam. They know that the demand in the market has a price elasticity of -2. The current demand for the product is at 100 units and the current price of the foam is 5eur per unit. If Gillette implements the discount, what will happen to its total dollar contribution margin (total dollar contribution margin: ($ price - $ per unit variable cost) * demand)? Will the total dollar contribution margin increase or decrease (1 point)? By how many percentage points? Provide your calculations for the old total contribution margin and the new total contribution margin; calculate the percentage difference between them below (4 points). Edit View Insert Format Tools Table 12pty Paragraph |B I U A QV TV Q B BV I Proctorio is sharing your screen. Stop sharing Hide