Question: Marketing research Big data Secondary data Customer insights Artificial intelligence is the massive scale and complex data sets generated by today's sophisticated information generation, collection,

Marketing research Big data Secondary data

Marketing research Big data Secondary data Customer insights Artificial intelligence is the massive scale and complex data sets generated by today's sophisticated information generation, collection, storage, and analysis technologies. up-to-date information- based understandings to customers and marketplace that become the basis for creating customer value, engagement, and relationships. This can be difficult to obtain; marketers must manage marketing information from a wide range of sources. is the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization. 4. US Census data is an example of 5. is a technology involving computers learn and think in a manner that looks and feels human but with more analytical capacity. 1. 2. 3

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