Question: Marketing research involves the application of the scientific method while studying a marketing phenomenon.The inclusion of the scientific method in the marketing research process emphasizes:

Marketing research involves the application of the scientific method while studying a marketing phenomenon.The inclusion of the scientific method in the marketing research process emphasizes: a

.

The main purpose of the research is to support a preconceived idea.b

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The potential bias should be maximized to enhance the value of the research.c

.

The personal attachment of the researcher to the project.d

.

The generated results should be objective.

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