Marketing Research MARK 19 Group Project - Presentation Maximum Marks: 30 Essential Information: PROPOSAL PDF DUE: SUNDAY, WEEK 10 / JULY 17, 2022 GROUP PRESENTATIONS ARE SCHEDULED IN WEEK 11 AND WEEK 12. Goal: Get your team to produce a market research proposal. While there can be a variety of motives behind a market research inquiry, in this assignment, you will help a small business respond to a problem (or an opportunity) created by the current COVID- 19 situation. Background: The sudden changes brought about by the current pandemic have placed many successful organizations at crossroads. Indeed, while some organizations are now contemplating their future sustainability, others consider whether and how to alter how their organization operates. Therefore, making the right decision and having the best information (market research) has never been more critical. Method: Identity any business (online/offline) and conduct Research to discuss the potential for growth in the current business scenario. 1) Collect secondary data to analyze the current situation: e.g. company reports, competitor analysis, Products and services, strengths, weaknesses, opportunities, threats (SWOT), and customer feedback. 2) For Primary Research, you can now do Store visits, website/ online Research, customer survey, interviews etc. 3) Based on collected data, analyze the current situation and suggest strategies for the business your group has selected to succeed in the market. Key Components: I will expect all the groups to find the components mentioned below and prepare a PowerPoint Presentation in the same order (not more than nine slides maximum): 1) Title Page (Group members' names, Student ID) Agenda of the presentation 31 Briefly share Company Introduction/ Overview (summary of the organization and an outline of the problem/situation) 4) Secondary Research (current growth, sales, markets, profits, business in the last five years, competitors, customer feedback/ survey etc.) 5) Primary Research (if not getting the required information, then collect through Primary Research, market/ store visits, interviews, surveys etc.) 6) Analysis (e.g. business situation is bad or good) Conclusion (e.g. suggest how to make the situation better. i.e., If the condition is good, then how to make it best or in favour of the business/ organization) 8) References (website addresses, sources, links, weblinks) 9) Project Team/ Group members' names, Student ID, Contributions to the Group Project (Please be specific)