Question: MARKETING RESEARCH - please generate a conceptual model and no copyright. thx! Generate a conceptual model based on the following information. In marketing, what service
Generate a conceptual model based on the following information. In marketing, what service contact personnel wears has been demonstrated to influence customers in general. Specifically, many empirical studies support that the appropriateness of service-contactpersonnel dress (i.e., A ') directly influences customer affect (i.e. CA), customer expectations of service quality (i.e., CE), and purchase intention (i.e., PI). In addition, the appropriatencss of service contact personnel dress indirectly influences purchase intention through customer affect and through customer expectations of service quality. In your answer, (a) specify the constructs (8%), (b) specify the directions (10%), and (c) provide a diagram (6%)
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