Question: Marketing research produces information and knowledge. Hopefully this knowledge eventually produces q , and insights. Meaningful; spe ific Specific; actionable Reliable; intangible Reliable; actionable

Marketing research produces information and knowledge. Hopefully this knowledge eventually produces
q, and insights.
Meaningful; speific
Specific; actionable
Reliable; intangible
Reliable; actionable
Marketing research produces information and knowledge. Hopefully this knowledge eventually produces

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