Marketing Research Proposal

Proposal guidance

• Provide an overview of your research question, explaining why it is of academic and or practical importance
• Outline the main objectives of your research, providing details of two or three key aspects
• Write a short literature review, indicating the importance of previous related research or investigated literature and how your own research question might make a useful contribution to the area
• State the main research techniques (interviews, case studies, modelling etc.) you might use
• Indicate your suggested data collection procedures, indicating sources and any possible difficulties
• Explain any analytical techniques you intend to use
• Finally, list the references in your proposal or provide a short bibliography.

The format of your Research Proposal

Your proposal should be a Minimum of 1,550 words, in addition to your timetable and references or a short bibliography. We expect you to write it as follows:

Project Title

The title of your project must reflect the content.

Executive summary

An executive summary should be clear and concise and present the main points in a formal tone. The purpose of an executive summary is to pique the readers curiosity by presenting facts from the larger piece of content it is summarizing.

(100 words)

Background

This section shows the general information about the problem, the history of the performance of the problem, other practices happened before to a similar problem at the hand.

(100 words)

Aims and Objectives / Problem definition/research objectives

Supply an overall aim and approximately 3 or 4 objectives that the research will address.

(50 words)

Relevance to Professional or Academic Field/Literature review

• Describe using referenced material (no more than six key texts)
• How your proposed research will fit in to the existing body of academic knowledge and practice in the professional field.

• How your research will enhance knowledge or contribute to new understandings in the subject

(700 words)

Research Approach or Methodology

1. Describe the methods you intend to use to deliver your aim and objectives.
2. Provide detail of data source and any specialist resources or facilities you may require
3. Explain your sample, and the sample size

(200 words)

Research Design

1. Do you use Exploratory, Descriptive or Causal?
2. Explain why and how it is the best choice

(150 words)

Expected Outcomes

Summarise the outcomes/personal development that you hope will result from the project.

(250 words)

References / Appendix

• Please type your assignment as follows:
  • Font Size 12
  • Times New Roman
  • single-spaced on A4 paper.
  • references
• The contents of the assignment must be based on your search, discussion; details your own critical thinking.
• Your assignment must be written in English only.
• Plagiarism, copying and cheating will NOT be awarded any mark, and disciplinary actions will be taken instead.
• Your assignment must be submitted to the LMS before Thursday 28/7/2022 at 11:59 pm.

Those who DOT NOT submits ON TIME considered late submission. Your mark will be Zero.

• The assignment constitutes 20 % of the course marks.
• You are required to prepare a front cover for your assignment.
• The file should be names as follow (MKT312 Group Project YOUR FIRST NAMES)

The Demographic characteristic should include: the geographic location of the country; a brief history; the economic situation, currency and current exchange rate and living conditions; cultural background such as demographics, language(s), major religions, consumer lifestyles, food and dress, business etiquette and important norms and traditions; political system; legal system; involvement in multinational market groups, barriers or encouragements to trade.

Reference Style:

Be sure to cite all sources used in compiling information, whether paraphrasing or directly quoting those sources. If you are using direct quotes, include page numbers in the citation. Examples of bibliographic references:

For Journal Papers:

Sitkin, S. B., & Weingart, L. R. (1995). Determinants of risky decision-making behavior: A test of the mediating role of risk perceptions and propensity. Academy of Management Journal, Vol. 3 No. 2, pp. 1573-1592.

For Websites:

World Trade Organization (2012). Statistics database, International Trade and Tariffs Data. Retrieved July 31, 2016, from

http://www.wto.org/english/res_e/statis_e/statis_e.htm

For Books:

Carson, D., Gilmore, D., Perry, C., & Gronhaug, K. (2001). Qualitative Marketing Research. Great Britain: Sage

The most critical issue with respect to citation of sources is that the citation given in the text of the paper must match alphabetically a source in the reference list. Double-check and reconcile your reference list to make sure every citation is included!

Reference Quantity and Quality:

Your paper will be judged in part on the basis of your reference materials, both that you have used adequate sources to gain multiple perspectives and that these are respected, credible sources. It is expected that most of these are secondary sources, although primary sources are encouraged as well. A bibliography with fewer than 10 sources is likely to be judged as less than adequate.

Wikipedia may be used to help you identify credible sources, but do not rely on it as a reference. Multiple citations to Wikipedia will hurt your grade.

Tables:

All tables, figures, graphs, and exhibits included within the paper should be numbered (i.e., Figure 1) and given a descriptive heading. At the bottom of each, the word `Source with full bibliographic citation should be included, as shown below.

Criteria for Project Evaluation

Completeness

Is all the information specified in the outline for the project included? Are the topics chosen in the situation analysis adequate/reasonable?

Do reference citations reflect thorough use of available information sources? Are appendixes used effectively to supplement the text of the paper?

Format

Has the specified structure for the document been followed? Is information presented in a neat, logical, well-organized manner?

Have all external information sources been credited through reference citations? Has the specified reference style been followed? Do citations in text and reference list match?

Creativity and Logic

Do the strategy recommendations contain imaginative ideas? Do they reflect a logical thought process? Are they reasonable and consistent with basic marketing concepts and principles?

Is the paper's overall presentation (using such elements as cover, diagrams, maps, drafts of promotional materials) inviting, interesting, effective?

Has the group developed an overall plan that is practical, usable? Could the company actually implement it?

Writing Style

Is the paper free of spelling, grammatical and typographical errors?

Is the style of expression clear, concise and appropriate for its audience?

Has the paper been edited so that it reads as one document (rather than as segments contributed by different authors)? Does it flow well?