Marketing Research Topic Assignment You will select a topic broad enough that you will be able to find sufficient peer-reviewed literature support, but narrow enough that you can use it for small-scale research. You can use this topic to conduct your Literature Review Assignment and as the focus for both your Qualitative Research Prospectus and Quantitative Research Prospectus Assignments. Your submission should be at least seven hundred words and include the following: (a) An overview of the marketing research problem/challenge (b) The reason for selecting the topic (c) Rationale for how the topic relates to marketing practice (d) Uses a minimum of five peer-reviewed journal article references that pertain to the topic. Note: Topics involving special populations or physically or psychologically invasive, intrusive, or stressful procedures will not be approved by the instructor. 

Answer rating: 100% (QA)

Title The Impact of Social Media Influencer Marketing on Consumer Purchase Behavior a Overview of the marketing research problemchallenge The marketin... View the full answer