Question: MARKETING RESEARCH What is the difference between the Null hypothesis and the Alternative hypothesis? Also, please discuss the two (2) types of errors associated with

MARKETING RESEARCH

What is the difference between the Null hypothesis and the Alternative hypothesis? Also, please discuss the two (2) types of errors associated with incorrectly accepting or rejecting the Null hypothesis. Finally, identify which of the two errors is considered more egregious and how researchers attempt to minimize the potential for this error to occur.

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