Marketing Strategy and Tactics: 

Create and plan strategies and tactics to roll out marketing activations over the course of 12 months,  backed up by your findings.

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From day one, Melon has been driven by the desire to blend design with functionality. That's why Melon helmets combine the highest safety standards in material quality with award-winning designs to offer a unique and versa- tile product line for urban mobility. Helmets that allow people of all ages to increase fun and enjoyment while maximising their safety. Melon offers over 40 different artistic designs for cyclists, skateboard- ers, rollerbladers or other personal mobility devices. Hel- mets designed for different personalities, styles and pref-The success of all these efforts is also evident in the nu- erences that look and feel great. merous prizes, awards and test wins Melon has won at regular intervals since its inception, including right from the start the prestigious Eurobike Award (2013), the Red Dot Design Award (2014) and numerous awards from the trade press, such as Best Trend Helmet" (Kassensturz, 2014), Editors Recommendations" (Aktiv Radfahren, 2015). Test Winner" (konsument.at, 2015 and Cycle Magazin, 2018) as well as Good" (Bike Bild, 2019) The Melon helmet outer shell is made of polycarbonate with a special inner layer of expanded polystyrene (EPS) that is super lightweight to dissipate the force of an im- pact. Inside the helmet are replaceable and washable Coolmax pads for superior comfort and cleanliness. The unique Melon Airflow Channel System (MACS) keeps your head cool and fresh while riding. And the securely an- chored helmet strap is equipped with a patented Fidlock magnetic buckle that can be easily opened and closed with one hand. About the product Melon's ergonomically shaped helmets are suitable for more casual everyday cyclists to sporty rollerbladers to adventurous mountain bikers and cool skateboarders. Melon develops helmets for babies (12-36 months), tod- dlers, children, teenagers and adults up to advanced age. Helmets that are really comfortable to wear for a long time and look great, designed to remove all inhibitions to wear a helmet, regardless of age. Melon's artistic designs range from crazy to cool and from subtle to strong. MCLON But most importantly, Melon makes protective helmets for people who want to enjoy life and have fun! An example of the Melon Urban Active helmet: here in the name-giving classic "Real Melon" design. A total of just under 50 designs are currently available Every helmet is available in three sizes: XXS-S (46-52 cm) M-L (52-58 cm) XL-XXL (58-63 cm) From day one, Melon has been driven by the desire to blend design with functionality. That's why Melon helmets combine the highest safety standards in material quality with award-winning designs to offer a unique and versa- tile product line for urban mobility. Helmets that allow people of all ages to increase fun and enjoyment while maximising their safety. Melon offers over 40 different artistic designs for cyclists, skateboard- ers, rollerbladers or other personal mobility devices. Hel- mets designed for different personalities, styles and pref-The success of all these efforts is also evident in the nu- erences that look and feel great. merous prizes, awards and test wins Melon has won at regular intervals since its inception, including right from the start the prestigious Eurobike Award (2013), the Red Dot Design Award (2014) and numerous awards from the trade press, such as Best Trend Helmet" (Kassensturz, 2014), Editors Recommendations" (Aktiv Radfahren, 2015). Test Winner" (konsument.at, 2015 and Cycle Magazin, 2018) as well as Good" (Bike Bild, 2019) The Melon helmet outer shell is made of polycarbonate with a special inner layer of expanded polystyrene (EPS) that is super lightweight to dissipate the force of an im- pact. Inside the helmet are replaceable and washable Coolmax pads for superior comfort and cleanliness. The unique Melon Airflow Channel System (MACS) keeps your head cool and fresh while riding. And the securely an- chored helmet strap is equipped with a patented Fidlock magnetic buckle that can be easily opened and closed with one hand. About the product Melon's ergonomically shaped helmets are suitable for more casual everyday cyclists to sporty rollerbladers to adventurous mountain bikers and cool skateboarders. Melon develops helmets for babies (12-36 months), tod- dlers, children, teenagers and adults up to advanced age. Helmets that are really comfortable to wear for a long time and look great, designed to remove all inhibitions to wear a helmet, regardless of age. Melon's artistic designs range from crazy to cool and from subtle to strong. MCLON But most importantly, Melon makes protective helmets for people who want to enjoy life and have fun! An example of the Melon Urban Active helmet: here in the name-giving classic "Real Melon" design. A total of just under 50 designs are currently available Every helmet is available in three sizes: XXS-S (46-52 cm) M-L (52-58 cm) XL-XXL (58-63 cm)

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A helmet is a type of head protection that is worn on the head A helmet in particular works in conjunction with the skull to shield the human brain Ceremonial or symbolic helmets such as a police offi... View the full answer