Marketing Strategy Application

For this assignment, you will choose the company you are currently working with, a nonprofit you are passionate about, or a local business. You will then create a mini$-$strategic marketing plan, based on the following layout:

Company Overview: Describe the company and include the mission and vision of the organization.

Market Overview: Do some secondary research of the industry and the competitive landscape.

SWOT Analysis: Make sure to connect your strengths and weaknesses to the opportunities and threats. This can be in graphic form.

Goal: Define the goal this strategic marketing plan will accomplish.

Target Audience: Define the target audience based on research. Make sure to narrow it to one primary customer and one secondary customer.

Value Proposition: Clearly define the value and differentiation what this company brings to customers.

Tactics: State what should change or remain the same about the products, service, branding, pricing or distribution.

Communications: Come up with a mini$-$campaign that will help communicate your value proposition to the target audience. Think about media placement, campaign theme and visuals.

Control and Evaluation: Identify three metrics that will help you know if you are successful and explain how you will use them.

Include a reference list.