Marketing Strategy given:

• Create a fun and exciting dining experience
• The restaurant should look and feel like a caf in Italy
• Employ fun, outgoing and energetic staff
• Probably have a large outdoor dining area as well

1. For the strategy that is given , develop an appropriate marketing mix (for example, what products should they offer, at what quality, with what ingredient choices, and so on). You should either use the 4Ps or the 7Ps, whichever one you believe is more suitable, (but ensure that your marketing mix will effectively deliver the proposed strategy).

2. Do you think that this new pizza chain, as you have constructed it, will be successful? Why?

Please provide accurate answers to this question. This will be 50 points. I will give thumbs up later.