Question: Marketing strategy planners should recognize that: Question 1 options: large firms like General Electric, Target, and Procter and Gamble are too large to aim at

Marketing strategy planners should recognize that:
Question 1 options:
large firms like General Electric, Target, and Procter and Gamble are too large to aim at clearly defined markets.
the terms "mass marketing" and "mass marketers" mean essentially the same thing.
target marketing is not limited to small market segments.
target markets should not be large and spread out.
mass marketing is often very effective and desirable.

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