Marketing Strategy - Promotion Strategy

A. Discuss the basic principles of marketing warfare about the following strategies:

1.A Attack Marketing warfare strategies

2.A Defense marketing strategies

3.A Tactics in different stages of the life cycle

4.A Introduction stage attack strategies

5.A Growth pursuit strategies

6.A Maturity defense strategies

7.A Decline retreat strategies

8.A Market leader strategies

9.A Japanese penetration strategy (examples)

B. Define and explain the Guerilla marketing warfare