Marketing's Roots and Evolution

Read the overview below and complete the activities that follow.

In the spirit of the old adage that he who ignores history is doomed to repeat its mistakes, review the stages of marketing$$s roots and its eventual evolution and categorize the following statements according to the stage in which it belongs.

Before Henry Ford and his contemporaries created assembly lines and mass production, marketing was done very much on a one$-$to$-$one basis between firms and customers, although the word marketing wasn$$t really used. Over the decades, marketing has had a very dynamic existence and has evolved back into a one$-$to$-$one system between firms and customers.