Marks: 10 Targeting Assignment: Market Segmentation and Date: March 20, 2022 Learning Outcomes Covered: Know the process of market research and the influence of consumer behavior. (L04) Graduate Attributes: Effective communication (1) Scholastic rigor and practical competence (2) Lifelong Learning (4) Autonomy and Accountability (5) Innovation (6) MARKET SEGMENTATION AND TARGET MARKETING PART 1. Complete the table below with the appropriate information. MARKET SEGMENTATION 1. Give 3 examples of demographic market segments for shoes (3 marks) 2. Give 2 examples of behavioral market segments for perfumes (2 marks) PART 2. Mr. Abdul Aziz has a chocolate factory in Qatar. His best-selling products are dark chocolates because of its low sugar content and its affordable price and his patented Chocolate Mix Box, which contains an assortment of mint chocolates, fruits and nuts eclairs and other unusual but delicious varieties. Now, Mr. Abdul Aziz wants to sell these products here in Oman. In the box below, recommend the appropriate target market for these products that will guarantee him the highest sales, by giving a specific demographic, psychographic and geographic description of the target market