Marks -11 marks

Note 1) please go through , the entire question before attempting the question 2) This question is attempted only by going through 3 videos , so that only I have given 3 video links , so don't report on cumminity guidelines 3) if the videos not available in this picture .please visit Asian paints youtube channel video titles - video 1 - How to paint your walls video 2 - Great indian makeover episode 1 video 3 - where the heart is so ,please see these videos in Asian paints youtube channel and answer the question

4) Before attempting the question , please through with the concepts - Types of contents and 3H content theory & other concepts from digital marketing

Dear Learner, Review the information presented in section A and section B below and answer the questions mentioned in these sections. - Section B - Classifying content from Asian Paints using the 3H framework Carefully review the following video content from the YouTube channel of Asian Paints: (Brand Objective) Asian Paints brand spotlight Video Link - (Video 1) How to paint your walls - (Video 2) Great Indian Home Makeover Episode 1 - (Video 3) Where the Heart is Now, answer the following question: Question 2 Question 2 - Classify each of the videos - Video 1, Video 2, and Video 3 - as Hero, Hub or Hygiene content. Explain the rationale behind your choice based on your understanding of the 3H framework Business Report(PDF): In this, you need to submit all the answers to all the questions in a sequential manner. It should include a detailed explanation of the approach used, insights, inferences. You will be evaluated based on the business report Please go through the guidelines Understanding the key differences between the types of content posted by a brand 4 Appropriate application of the 3H framework to classify the videos presented in the question 5 01 Adherence to a proper structure while attempting the question or the presentation for cohesiveness between 2 sections of the answer/report/presentation Dear learners, please go through the instructions thoroughly before attempting the assessment. 1. Assessment Objective The assessments for the course at hand, have the following objectives: O Identify the types of content posted by brands using the 3H framework and their relevance in the content marketing plan Points to remember: . Your answers should be well thought- through, add value to the topic and have originality. You should refrain from posting any definitions of theories & concepts o Give bibliography with links if any Instructions for submission: You are required to submit a PDF file: o In this, you need to submit all the answers to all the questions in a sequential manner. It should include a detailed explanation of the approach used, insights, inferences, all outputs like graphs, tables, etc.(if any). You will be evaluated based on the PDF. o Do mention the assumptions taken into consideration by you in the PDF file if any Word Limit: 1000 words(excluding the first -group/individual student details and the last -thank you and the words of the question) Question 2 - Classify each of the videos - Video 1, Video 2, and Video 3 - as Hero, Hub or Hygiene content. Explain the rationale behind your choice based on your understanding of the 3H framework