(Marks: 20) Question 4 Refer to the case study on Checkers Food. (7) Q.4.1 Recommend an appropriate form of ownership for Checkers Foods and provide reasons for your recommendation. Q.4.2 The business environment consists of three sub-environments. Using evidence from (6) the case study, discuss one variable from each of the three business environments. Use the table below to provide your answer. Business environment Relevant variable Micro environment Market Environment Macro environment Evidence from case study (1) (1) (1) (1) (1) (1) (3) Q.4.3 Before opening a new branch of Checkers Food, a business plan would have to be compiled. Recommend three other important components that should be included in a business plan for a new Checkers Food branch. (4) Q.4.4 From the case study, provide two examples of tangible and two examples of intangible resources that Checkers Food requires to operate successfully Shoprite just launched Checkers Foods, smaller format stores closer to neighbourhoods Shoprite is rolling out smaller format stores, Checkers Foods, located closer to communities as shoppers search for more convenient ways to shop. The retailer opened the first of its Checkers Foods stores in Gauteng and plans to open three more early next year. The Checkers Foods stores will open next in the Western Cape in Westlake and Franschhoek, and Ballito, KwaZulu-Natal. The new Checkers Foods store is tucked away in a Weltevreden neighbourhood, west of Johannesburg ideal for quick top-up shops The store, 1200 m big carries a broader offering of fresh food and convenience ranges such as ready-made and to-go lunches, dinners, braai foods, and essentials. Some of the products on offer are specifically suited for customers who need to make emergency buys. It features an "impulse island which has ready-to-eat options such as fresh sushi and sandwiches. It also carries some of its exclusive brands, Forage & Feast and Simple Truth. It has a butchery, a bakery, a fresh flowers section, a wine cellar, and a Starbucks stall, Willem Hunlun, Checkers' chief operating officer, said the retailer took the time to understand its customers' needs. The new format Checkers Foods neighbourhood store was designed with the customer at the forefront. The result is an improved shopping experience with fantastic fresh foods on offer, together with the convenience, quality. value, and competitive pricing customers have come to expect from Checkers," Hunlun said. The retail sector has seen significant consumer behaviour shifts, some predating the Covid-19 pandemic. As a result, customers have opted to shop closer to home as they became accustomed to working from home and avoided long trips to bigger destination malls. Some shoppers have resorted to shopping in convenience shopping centres out of fear of crowded malis. In an impressive set of results delivered two months ago for the year ended 4 July, the retailer shared its plans to introduce the new smaller formats to respond to fast-changing customer needs. For the period, it managed to grow sales by 8.1% to R168 billion and increased trading profit by R24.9% to R10.3 billion. In its 2021 annual report the Shoprite group said some of its strategic growth opportunities include investing in a range of initiatives. These include building on Checkers position in the market, opening new stores and developing new formats, and embarking on store refurbishments. The Checkers Foods format is the antithesis of its larger Fresh x stores that the company started rolling out more than two years ago. The stores are designed to have more expansive aisles and have large fresh deli counters dedicated to different food categories, including (Marks: 20) Question 4 Refer to the case study on Checkers Food. (7) Q.4.1 Recommend an appropriate form of ownership for Checkers Foods and provide reasons for your recommendation. Q.4.2 The business environment consists of three sub-environments. Using evidence from (6) the case study, discuss one variable from each of the three business environments. Use the table below to provide your answer. Business environment Relevant variable Micro environment Market Environment Macro environment Evidence from case study (1) (1) (1) (1) (1) (1) (3) Q.4.3 Before opening a new branch of Checkers Food, a business plan would have to be compiled. Recommend three other important components that should be included in a business plan for a new Checkers Food branch. (4) Q.4.4 From the case study, provide two examples of tangible and two examples of intangible resources that Checkers Food requires to operate successfully Shoprite just launched Checkers Foods, smaller format stores closer to neighbourhoods Shoprite is rolling out smaller format stores, Checkers Foods, located closer to communities as shoppers search for more convenient ways to shop. The retailer opened the first of its Checkers Foods stores in Gauteng and plans to open three more early next year. The Checkers Foods stores will open next in the Western Cape in Westlake and Franschhoek, and Ballito, KwaZulu-Natal. The new Checkers Foods store is tucked away in a Weltevreden neighbourhood, west of Johannesburg ideal for quick top-up shops The store, 1200 m big carries a broader offering of fresh food and convenience ranges such as ready-made and to-go lunches, dinners, braai foods, and essentials. Some of the products on offer are specifically suited for customers who need to make emergency buys. It features an "impulse island which has ready-to-eat options such as fresh sushi and sandwiches. It also carries some of its exclusive brands, Forage & Feast and Simple Truth. It has a butchery, a bakery, a fresh flowers section, a wine cellar, and a Starbucks stall, Willem Hunlun, Checkers' chief operating officer, said the retailer took the time to understand its customers' needs. The new format Checkers Foods neighbourhood store was designed with the customer at the forefront. The result is an improved shopping experience with fantastic fresh foods on offer, together with the convenience, quality. value, and competitive pricing customers have come to expect from Checkers," Hunlun said. The retail sector has seen significant consumer behaviour shifts, some predating the Covid-19 pandemic. As a result, customers have opted to shop closer to home as they became accustomed to working from home and avoided long trips to bigger destination malls. Some shoppers have resorted to shopping in convenience shopping centres out of fear of crowded malis. In an impressive set of results delivered two months ago for the year ended 4 July, the retailer shared its plans to introduce the new smaller formats to respond to fast-changing customer needs. For the period, it managed to grow sales by 8.1% to R168 billion and increased trading profit by R24.9% to R10.3 billion. In its 2021 annual report the Shoprite group said some of its strategic growth opportunities include investing in a range of initiatives. These include building on Checkers position in the market, opening new stores and developing new formats, and embarking on store refurbishments. The Checkers Foods format is the antithesis of its larger Fresh x stores that the company started rolling out more than two years ago. The stores are designed to have more expansive aisles and have large fresh deli counters dedicated to different food categories, including