Question: Marks : 50 marks (20%} The Obiectives ' To identify the key concepts in corporate communication. ' To understand the corporate communication practice on a

 Marks : 50 marks (20%} The Obiectives ' To identify the

Marks : 50 marks (20%} The Obiectives ' To identify the key concepts in corporate communication. ' To understand the corporate communication practice on a selected organization. The Briefs For this assignment, your task is to analyze the corporate communication identity and its functions by the chosen company. You are required to get details information from the chosen company and support with the secondary data collected from corporate websites. internet or printed materials such as annual reports. newsletter, news. article. brochure etc. You need to explain each component listed below with good justication and specic examples. Your report should include: 1. Introduction a. Company background;r company prole ' Examples of its products;r services 2. Corporate Communication Department (COD) - Functions a. Picture of CCD structure b. Description on the corporate communication structure c. Elaboration of each sublunction from the structure E-u Corporate Communication Identity 3. FOUR {4) elaborations with examples (Explain the effectiveness of each element with relevant pictures) 4. Social Media Platforms a. Identify Two (2} social media platforms used by the company (Explain the purposes of each type and how its functioning) 6. The Crisis Communication strategies a. Howr does the current crisis affect the organization? b. The impact of the current crisis on the corporate communication functions of the organization. c. What are the new norms practices were applied in the organization in order to make sure all are wellfunctioning like usual. 5. Conclusion: a. Summary of the ndings 9" Proper essay format

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