Question: marks) Question 8 If you know your enemy and yourself, you need not fear the result of a hundred battles. If you know yourself but

marks) Question 8 "If you know your enemy and

marks) Question 8 "If you know your enemy and yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle". - Sun Tzu, The Art of War 7/8 BEN2074 ENTREPRENEURSHIP MONTH 2022 Entering new marketplace for startup entrepreneurs could be challenging for startup entrepreneurs. The familiarity with the industry could be the key to survival in the harsh reality of competitive marketplace. Define industry analysis? Justify the need for a new venture to complete a thorough analysis before entering the industry? (10 marks)

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