Question: Markting 10: Interactive activity 10.1 Learning Outcomes: Explain the difference between a price skimming and a market penetration pricing strategy. 10.2 Action Required: Chapter Reading

Markting

10: Interactive activity

10.1 Learning Outcomes:

Explain the difference between a price skimming and a market penetration pricing strategy.

10.2 Action Required:

Chapter Reading: Read Ch-15 Strategic Pricing Methods and Tactics from the text book- Dhruv Grewal and Michael Levy (2022) Marketing (8th Edition). McGraw-Hill Education.

10.3Test your Knowledge (Answer the following Questions):

Discussion Question #1: How you can differentiate between a price skimming and a market penetration pricing strategy. Discuss with the help of a suitable example from the local market.

10.4 Instructions

Answer the question in test your knowledge section.

Post your answers in the discussion board using the discussion link below.

(Week 10: Interactive learning Discussion)

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