Question: Markting 12: Interactive activity 12.1 Learning Outcomes: Describe the key functions involved in managing a sales force 12.2 Action Required: Chapter Reading : Read Ch-20

Markting

12: Interactive activity

12.1 Learning Outcomes:

Describe the key functions involved in managing a sales force

12.2 Action Required:

Chapter Reading: Read Ch-20 Personal Selling and Sales Management from the text book- Dhruv Grewal and Michael Levy (2022) Marketing (8th Edition). McGraw-Hill Education.

12.3 Test your Knowledge (Answer the following Questions):

Discussion Question #1: After reading the concepts related to Personal selling from Ch-20, how you will describe the key functions involved in managing a sales force.

12.4 Instructions

Answer the question in test your knowledge section.

Post your answers in the discussion board using the discussion link below.

(Week 12: Interactive learning Discussion)

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