Markting Question ( write about 150 words )

Use this information to answer the bottom question

Q. Discuss why it's important to measure and evaluate marketing communications campaigns?

Collect feedback Approx. 350 words The last step in your MC campaign is to measure how effective it was - or wasn't. This feedback is used to review and/or modify the message and or the program. Remember that the methods you plan to use to collect feedback depend largely on your objectives. For example, communication objectives (product awareness, attitude change, brand awareness and so on) might be determined through surveys. Don't cop out with the old surveys/focus groups without trying to really get to grips with this section Do some research into measurement and evaluation of marketing communication plans and see what you can come up with so that Safa is reassured that her money will be well spent and the budget is justified: and that her marketing consultant knows what they're doing. You will be wanting to measure such things as: Were the objectives reached? Or not? Why? Were the reasons for any not being reached Watch: 9min This video will introduce you to the possibilities of measurement tools controllable? Or not https://www.youtube.com/watch?v=NMq9bDsgAc4communication controllable? What's happening on social media? Is there any discernible change following implementation of the campaign that you can attribute to the campaign