Marriott Case Questions:

Assess the attractiveness of the hotel & accommodation industry as of $2023.$ Specifically speaking, identify all five forces and describe the industry structure by using the underpinnings of five forces. For the power of buyers, be sure to include the projection of market growth over the next three years. I recommend you to use databases $($click$)$ provided by Oakland University

Go back to the original article. How does Marriott's business model differ from the business model of home$-$sharing platforms? Explain how differently information technology, data, and analytics play a role in Marriott's model and the model of home$-$sharing platforms, respectively. Discuss how Marriott should differentiate itself from home$-$sharing platform businesses.

Discuss what Marriott should do to respond to online travel agencies $($OTAs$)$ and to achieve strategic competitiveness. What strategy among positioning, reshaping, exploiting, and value innovation is most suitable for this situation? Is your proposed strategy competitive enough to overcome OTAs' recent reward integration called a single rewards program and their strategic direction toward organizational integration? Discuss why using the components of industry structure.

What strategic actions should Marriott take to remain the market leader in the hotel$/$accommodation industry after the pandemic? Explain how the strategic actions will enhance the firm's strategic competitiveness. Avoid simply listing marketing activities or showing a business plan. Instead, you must elaborate on why the strategic actions you suggest will enable Marriott to achieve strategic competitiveness in that industry.