Mars $/$Wrigley$\text{'}$s Vs$.$ Hershey's in US chocolate industry.CONTEXT: Industries define arenas within which firms compete to maintain their position. Each of the firms within an industry and often global landscape develops its own strategy in order to compete for a share of the overall product market. Over time, this competition between firms has transformed into global strategic rivalry. Strong firms attempt to target their products towards the same customers in order to invade each other's markets. Weaker firms may try to develop sales in selected niches. In either case, each firm seeks to develop a competitive advantage vis$--$vis the rest of the industry. But these efforts are facilitated or constrained by the resources and influence that each firm has at its disposal. In basic terms, each firm is typically confronted with two choices: $($a$)$ It can focus its strategy on defending and reinforcing its existing position; or $($b$)$ It can seek to improve and enlarge its position, often at the expense of its competitors. In the short$-$run, firms in most industries tend to choose the first option. However, in the long$-$run, one or more firms upset industry status$-$quo by moving to improve and enlarge their position.

In this your task is to analyze the global competitive strategies of two given firms or brands within the industry. Once you have gathered information you must begin to assimilate and analyze it$.$ Your analysis should focus on the following tasks. Refer to both the past and current industry structure paying special attention to the distribution of market leadership in the industry. Is there a single firm$/$ brand of the pair that has clearly led the industry over the last few years, or even longer? Or$,$ are there a few firms$/$ brands that are locked in a struggle for industry leadership? Depending on how you answer these questions you must address the questions in one of the following: You MUST commit $2/3$ of your $12$ slides briefly articulating and then supporting: Why you have concluded a Leader and Challenger approach, OR alternatively, a Rivalry approach before working to respective questions.

Leader and Challenger Strategy: If you conclude that one of the firms $/$ brands that you have been assigned leads the industry, you must direct your analysis to the following questions: $1.$ What accounts for the leadership position that this firm$/$ brand occupies in the industry? $2.$ How can the other firm$/$ brand that you have been assigned challenge the position that the dominant firm currently occupies?

OR

Strategic Rivalry: If you conclude that neither of the firms$/$ brands that you have been $1.$ What industry developments $($e$.$g$.$ new technologies, changing consumer tastes, regulations$),$ can lead to the emergence of a dominant firm$/$ brand? $2.$ Which of the two firms$/$ brands you have been assigned is best positioned to become the global industry leader? How would this firm attain leadership position? what I want answer is :Market Leadership Analysis

Analysis of market share distribution

Identification of whether there is a clear leader or ongoing rivalry

Approach: Strategic Rivalry

Current Competitive Landscape

Analysis of competitive dynamics between Mars and Hershey$$s

Key areas of rivalry $($product lines, marketing strategies, customers$)$