Question: Martin - Pullin Bicycle Corp. ( MPBC ) , located in Dallas, is a wholesale distributor of bicycles and bicycle parts. Formed in 1 9

Martin-Pullin Bicycle Corp. (MPBC), located in Dallas, is a wholesale distributor of
bicycles and bicycle parts. Formed in 1981 by cousins Ray Martin and Jim Pullin, the
firm's primary retail outlets are located within a 400-mile radius of the distri-bution
center. These retail outlets receive the order from Martin-Pullin within two days after
notifying the distribution center, provided that the stock is available. However, if an or-
der is not fulfilled by the company, no backorder is placed; the retailers arrange to get
their shipment from other distributors, and MPBC loses that amount of business.
The company distributes a wide variety of bicycles. The most popular model, and the
major source of revenue to the company, is the AirWing. MPBC receives all the models
from a single manufacturer overseas, and shipment takes as long as four weeks from
the time an order is placed. With the cost of communication, paperwork, and customs
clearance included, MPBC estimates that each time an order is placed, it incurs a cost
of $65. The purchase price paid by MPBC, per bicycle, is roughly 60% of the suggested
retail price for all the styles avail-able, and the inventory carrying cost is 1% per month
(12% per year) of the purchase price paid by MPBC. The retail price (paid by the
customers) for the AirWing is $170 per bicycle.
MPBC is interested in making an inventory plan for 2011. The firm wants to maintain a
95% service level with its cus-tomers to minimize the losses on the lost orders. The
data col-lected for the past two years are summarized in the following table. A forecast
for AirWing model sales in the upcoming year 2011 has been developed and will be
used to make an inventory plan for MPBC.
 Martin-Pullin Bicycle Corp. (MPBC), located in Dallas, is a wholesale distributor

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