Marty

Good! So as we progress in our analysis I think we should consider how competitors are doing in Vegas. Here is a sampling of some of the competing properties that we were able to get financials on$.$

Rhonda

Tyree McNeill, based on this information, what type of strategy should we pursue in Vegas?

Competing Hotel Spreadsheet

$\backslash$table$[[,,$Average Room,Average,,$],[$Location$,$Brand,Cost,Occupancy,Profit Margin,Prime feature$],[$The Namibian,Relax Hotel Group,$$256\mathrm{.}00,88\%,4\mathrm{.}5\%,$Casino$],[$SPA Grand,Relax Hotel Group,$$378\mathrm{.}00,76\%,5\mathrm{.}8\%,$Concert hall$],[$Bridge Hotel,Bridge Hotels,$$212\mathrm{.}00,89\%,4\mathrm{.}2\%,$Business center$],[$Horizon Motel,Horizon Motels,$$99\mathrm{.}00,53\%,3\mathrm{.}9\%,$Inexpensive$],[$Augustus Bay,$\backslash$table$[[$Modern American$],[$Hotels$]],$$$344\mathrm{.}00,90\%,6\mathrm{.}0\%,$Casino$],[$Royal Tower,$\backslash$table$[[$Modern American$],[$Hotels$]],$$$452\mathrm{.}00,82\%,6\mathrm{.}2\%,$Botanical garden$]]$

Cost$-$leadership

Differentiation