Question: Marvin is looking for data to help him with a new marketing research study assigned to him. When reviewing existing secondary data from a past
Marvin is looking for data to help him with a new marketing research study assigned to him. When reviewing existing secondary data from a past research study, Marvin should pay careful attention to
Group of answer choices
how often primary data were substituted for secondary data.
how the secondary data were collected.
whether the data were transformed into information.
whether or not the Census Bureau has certified the research.
where the data were warehoused.
Group of answer choices
nonsampling errors
sampling errors
errors committed by noncertified marketing researchers
subject errors
field worker errors
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