Marw NW TO COM Com enterprise that is cause driven to host Nation communities access clean Change and ding water Power Coffee Mark Marsolais Natwegahbow. Ojibwe and Band Member of the Whitefish River First Nation in Birch Island, Ontario, has created a social enterprise Birch Bark Coffee Company which has a goal of bringing clean water to First Nations communities throughout Canada Marsolais Nahwegahbow says he founded his company when he learned about the Third World-like conditions of the drinking water in many Indigenous communities and he wanted to do something to help. With this goal in mind, Birch Bark Coffee Company was born Birch Bark is an organic fair trade and SPP certified coffee company that donates two dollars from every bag of coffee sold from the Birch Bark Coffee Company website and one dollar from retailers carrying the coffee in their stores to purchase the certified water purification systems for Indigenous homes across our nation Marsolais-Nahwegahbow collaborates with a water company who has been in business for 40 years and is responsible for building the "All Canadian-Made water purifiers that are both washable and have a cartridge that is biodegradable. The supplier has offered to set him the purifiers at a discount, enabling him to donate one water purification machine for every 50 bags of coffee sold from his website and 100 bags sold from a retail store. Marsolais Nahwegahbow says that indigenous people are storytellers, and he shares his story to educate and bring awareness to people about the lack of clean water in First Nation communities. Marsolais Nahwegahbow created what he refers to as an "Indigenous Inclusion Continuum." which demonstrates encompassing everyone who is involved with his coffee from whom he sources his coffee beans, the customers, the retailers, and the communities he helps. He specifically highlights the Latin American farmers, also of Indigenous descent, from whom he sources his beans: Latin America is well known for some of the best coffee in the world. Morsolais Nahwegahbow also mentions Just Us Roasters, a co-op thot only roasts organic coffee beans, has been helping Birch Bark Coffee Company reach their goals. He notes that his coffee and company's story touched many hearts and beans are now being roasted four days a week because retailers cannot keep his organic product on the shelf. Birch Bark started selling only in Ontario in 2018; but by 2019, the company has already started to see purchases internationally and in the U.S. Discussion Questions 1. Birch Bark's founder, Mark Marsolals-Nahwegahbow has been very successful in generating media and using storytelling to sell his products. As the company grows what will be some of the challenges in relying on this form of promotion? 2. Companies are always trying to create a distinct marketing mix to appeal to their target markets. Create one or two potential target markets for Birch Bark Coffee and match the company's marketing mix to the potential targets. 3. There are a number of social enterprises that donate a percentage of revenue to social causes but which have not reached the same level of success as Birch Bark Why do you think Birch Bark has been so successful? Do you think the success is sustainable? Why or why not? 4. Do you think Birch Bark should have expanded so quickly into other countries? Why or why not