Mary Meeker is widely known for her annual Internet Trends report. In April 2020, she produced the
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Question:
Pick three highlights from the report
For each highlight describe its significance to a marketer:
What consumer behaviours might change?
Which industries will be most affected by this trend?
Why and how and will they be affected?
For each highlight, pick a Canadian brand and describe what they should do in response to this trend, with rationale. A different brand should be provided for each of the 3 highlights identified.
Link to view the full Mary Meeker report:
Exclusive: Mary Meeker's coronavirus trends report
Mary Meeker's venture capital firm, Bond, sends a 28-page report to its investors. Read it at Axios.
Dan Primack
Axios
There is also a live presentation of the report by Mary Meeker here for additional review:
https://www.youtube.com/watch?v=G_dwZB5h56E
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