Mary tends to switch brands when she purchases soft drinks, rather than buying the same brand over time. Her __________ can be explained by her motivation to fulfil the satiation of certain product attributes or a desire for additional stimulation.

		habitual buying behavior
		complex buying behavior
		dissonance-reducing buying behavior
		variety-seeking buying behavior

Charles Revson, founder of Revlon Cosmetics, once remarked, "In the factory, we make cosmetics; in the store, we sell hope." He was referring to the _____ level of the product among the three levels of the product concept.

		"actual product"
		"basic product"
		"core benefit"
		"augmented product"