Mary used the consumption chain to develop a strategy for launching her furniture store. She recognized that there are many furniture stores in her community, and most offer similar items as she is planning to offer, and at the same price. In order to stand out from these competitors, she used the consumption chain to identify a $\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_$ that she believed would give her a sustainable advantage.

Group of answer choices

Point of pain in the industry

Perceived value option

Maket penetration strategy

Low price option