Question: Mary's Sweets & Treats has recently lost market share to Kris's Cupcakes. To determine why this has happened, Mary should undertake which environmental analysis method?

Mary's Sweets & Treats has recently lost market share to Kris's Cupcakes. To determine why this has happened, Mary should undertake which environmental analysis method?

Multiple Choice

forecasting

benchmarking

buffering

boundary spanning

Mary's Sweets & Treats has recently lost market share to Kris's

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