Mass Communication Ch$.1$ Key Terms & Questions

If you do not yet have your textbook, ou can find Ch$.1$ from the $13$th Edition on Amazon $($click here $EE.$ Click on the graphic "Look Inside" above the

textbook cover image.

Match the following Ch$.1$ Key Terms:

the process of designing cultural messages and storie

the industries that produce and distribute songs, video

games, movies, novels, news, Internet services, and

other cultural products to a large number of people

converts media content into combinations of ones and

zeros $($binary code$)$ that are then reassembled, or

decoded, when you play a video game on your console,

view a picture on Instagram, or download a textbook to

your laptop

technological merging of once distinct and incompatible

formats into a single format

What key technological breakthroughs accompanied the transition to the electronic era$/$digital

home computer ownership in the $1980$ s

Internet accessibility in the $1990$s

to become critical consumers of media products and

reflective users of media technologies by understanding

how media construct meaning