Question: Mass - marketing efforts will continue to be used by marketers: a . because consumers have more time to make purchase decisions. b . because
Massmarketing efforts will continue to be used by marketers:
a because consumers have more time to make purchase decisions.
b because they allow marketers to target customers with extremely relevant offerings.
c to remind consumers of a product.
d to gather detailed information on customers, which is not possible in direct marketing.
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