Masterful strategies come from

doing things differently from competitors where it counts$-$out$-$innovating them, bein more efficient, being more imaginative, adapting faster$-$rather than running with the crafting a strategy that mimics the best parts of the strategies of the industry's most profitable companies.

avoiding unconventional and "dare$-$to$-$be different" ways to attract customers and, ins sticking to making solid improvements in proven ways to deliver good customer servi and build market share.

being quick to recognize and adopt a sound strategic vision and business model.

doing a very thorough job of assessing the strategies of competitors and a talent for spotting ways to improve on the strategy of whatever rival company is deemed to have best strategy in the industry.