Question: match, Brick - and - Mortar Click - and - Mortar Pure - Play A business that operates in a physical store and on the

match,
Brick-and-Mortar
Click-and-Mortar
Pure-Play
A business that operates in a physical store and on the Internet. Example: Barnes & Noble
A business that operates on the Internet only without a physical store. Example: Google
A business that operates in a physical store without an Internet presence.

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