Question: Match column A (left) with column B (right). Segmentation approaches for targeting. Match the descriptors on the right with the correct segmentation approach on the

Match column A (left) with column B (right). Segmentation approaches for targeting. Match the descriptors on the right with the correct segmentation approach on the left.

Column A

  • geographic segmentation
  • demographic segmentation
  • psychographic segmentation
  • usage rate segmentation

Column B

  • heavy user of Twitter to reach out to others
  • sports enthusiasts
  • positioning
  • female millennials recruited by the Marine Corp.

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