Question: Match each base used to segment consumers with its common factors. Benefits Potential, first time, and heavy Psychographics Personality, motives, and lifestyle Demographics Region, market
Match each base used to segment consumers with its common factors.
Benefits
Potential, first time, and heavy
Psychographics
Personality, motives, and lifestyle
Demographics
Region, market size, and climate
Usage Rates
Age, gender, and income
Geography
Benefits sought
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